It's not often I look at a printed/slogan T and feel anything near interest in it but that's where Alternative 7 is different. The designs are edgy, fun and clever and I, for one, cannot wait to throw them on over denim cut offs, some gladiator sandals and a pair of Wayfarers.
There are 7 designs in the collection (makes sense with the brand name, non?) and the designs are based around our beloved capital city. With quirky slogans like, "Maybe It's Because I'm A Londoner," and, "Peace Begins With A Smile," it's hard not to fall in love with this collection. And its size and reasonable RRP (approx £38) means you can have one in every print!
And with the Olympics fast approaching is there a cooler way to support our country?
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